Position

Position defines your value proposition within the marketplace. This is relative to competitors and alternative products. We help client define a concise product strategy that can be used internally to prioritize critical activities to get your product to market.

Segmentation

Segmentation, as part of your product strategy, identifies buyers and buyer orbits (where you can reach them). The segmentation exercise identifies market groups that require unique messaging because their interests (or ticklers) are unique.

Core Messaging

Core messaging activities identify core emotions and persuasive language that can create these emotions within your segmented market groups. Invest in core messaging before promotional campaigns to avoid expensive marketing errors.

Tell meaningful stories that sell

Strength in Strategy

A strong marketing strategy begins with a clear brand message. That message is where strategy, content and advertising emerge.

Show Your Stuff!

Showing how great your product is, is the way to go when it comes to your content marketing strategy. Consumers want to see how a product works and how easily they can use it. They want the reality of a product or service.